The Skratch Labs Sport Hydration Drink Mix is like if you took old-school electrolyte drinks and started, well, from scratch. The brand says it crafted the drink “to replace the electrolytes lost in ... The New Beauty-Led Hydration Brand Debuts Globally Kylie Jenner, founder of k2o hydration Kylie Jenner's new beauty-led hydration brand k2o will soon become available to global customers exclusively ...

Understanding the Context

According to Harlo, a proper electrolyte drink or performance mix for working out goes beyond hydration. More specifically, the best electrolyte drink includes three major components: electrolytes for ... Yahoo Finance: Kylie Jenner's Sprinter Expands with k2o by Sprinter: Setting The Standard for Beauty-Led Hydration Sprinter, the bold vodka soda founded by entrepreneur and multihyphenate Kylie Jenner, today launches k2o by Sprinter, an extension of the brand rooted in functional hydration and beauty. Kylie Jenner's Sprinter Expands with k2o by Sprinter: Setting The Standard for Beauty-Led Hydration Waterboy offers a situation-specific hydration mix designed for workout recovery.

Key Insights

The formula contains a high-electrolyte blend, L-glutamine, and vitamins C and B12. The product is non-GMO, ... Kylie Jenner wore a white bathrobe for a beauty supplement campaign teasing Sprinter’s peptides. In the post, the founder framed the launch as “hydration, but make it prettyyy,” introducing a new ...