Search Engine Roundtable: Google Merchant Center Next Gains Support For Supplemental Feeds Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for ... Search Engine Roundtable: Google Merchant Center Next To Support Rules & Supplemental Feeds Early Next Year Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next.

Understanding the Context

Google added that all existing rules will continue to function after ... Google Merchant Center Next To Support Rules & Supplemental Feeds Early Next Year Search Engine Land: Microsoft Ads launches Supplemental Feeds to streamline product updates Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Why we ... Google Merchant Center Next now finally supports supplemental feed/source support.

Key Insights

Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, ...